From cost to value – 5 compelling reasons why video works
This article looks at whether the rise of video content on the web is something that law firms should take notice of. Will this trend last and is it a suitable method of communication for law firms to adopt?
It’s true that video seems like the latest, greatest thing which is hailed as a potential ‘silver bullet’ for revitalising/boosting the fortunes of law firms. In reality, moving pictures and sound have been with us for some time. It’s clear to see, from the silver screen to the small screen, how significant the impact of this form of communication has been on our lives.
The advent of fast broadband and increased accessibility of video technology has brought this medium within the grasp of any organisation. Video may appear to be the latest shiny thing, but law firms can be confident that incorporating video into their marketing strategy is a worthwhile investment for the long term.