Sometimes, the best ideas are the simplest to solve a killer problem
Informing clients about other services is either not happening or is very challenging for most professional services firms. Even after everyone agrees that cross-selling is a good idea common problems are: 1) time 2) knowing how and most importantly 3) getting your client’s attention.
The logical time to inform someone about the full range of help your firm offers is when everyone is fully engaged in an active transaction. Conversely, this is often the ‘worst time’ from the lawyers’ point of view. So how to do this effectively, but non-intrusively? The answer we commonly hear is “well it’s not possible”. Good cross-selling initiatives die out and happy clients leave uninformed until the next time they conduct a Google search or find a solicitor through a recommendation. But now there is a solution:
“Crosselerator informs your client about other services through everyday email as you work on a legal transaction”
Crosselerator adds a short message or click-through to outgoing email – automatically. Managed centrally and added seamlessly – it’s super-efficient and highly effective. Switch-on firm-wide or for specific fee earners. Set-up a schedule of once-only or rolling tailored messages by fee earner. Tell conveyancing clients about the importance of updating their will. What better way to inform a potential client of the breadth of service you can offer? Tell commercial clients the date of your next seminar and book online. Special offers, events, even Christmas closing hours – easily tell those contacts what they need to know, automatically!
Why does it work?
- The open rate is near 100% as you have an active transaction.
- Our research indicates you can expect over 50% click-through rate.
- The best time to talk to your client is when they are listening. They may not engage you again at the time but the crucial touch-point is there.
To find out more call us on +44(0)7557006950
Enquire online HERE >